Articles and “How-tos”
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Getting reliable results
with qualitative research
Whether for marketing research interviews and focus groups, patient healthcare studies, business consulting, or something else, the increasing importance placed on qualitative feedback is leading the way in how needs are met, from both human and organizational perspectives.
The purpose of this blog is to support those who are involved in the collection, protection, and transcription of this qualitative feedback. To help them get reliable results.